or Naked Man Festival, as translated in English. Sounds cool, right? But, (a bit disappointingly hahaha) the guys are not completely naked. I am not quite certain how this festival started but it has been going on for more than a thousand years. Thanks to Google, I found out that this festival was originally being practiced in Okayama and is mainly for good luck and wealth. It is also considered as one of the strangest festivals in Japan. (Well, don’t you think so?) Here in Urasa, the festival is held at the temple of Bishamonten, usually at the first week of March when the winter season is at its peak. (the season for knee-high waterproof boots and big-ass coats) Locals and as well as IUJ students participate on the event.
them brave ones in loincloths
In some places, this festival is held during summer (good for them!). So how do these young (some are just at heart haha) and brave men of Urasa survive the freezing temperature by just wearing loincloths?
Well, SAKE! SAKE! SAKE!
Isn’t it just amazing that this place is also the home of the kick-ass brand of sake, Hakkai-san? Fyi, the brewery is just a few minutes away from the school. (Haven’t been there, so if anyone would like to invite me..?) IUJ students who would be participating in the festival (strictly male students ONLY) would drink sake before going to the event. They usually do a traditional cheer in CNP, Snack Lounge in the afternoon and go to the event by the free shuttle bus provided by the school. Normally, 2-3 bottles of sake would be provided free but if these are not enough to make the guys “pumped up”, then they can always buy more.
There’s just so many people. A very different setting from the usual peaceful and quiet surroundings of Urasa. (Lots of media peeps as well)
If you are going there to watch, be sure to get out of the way. I can assure you that it’s very intense. Some men even pass out.
Why are they naked?
IDK. And without the help of the internet, I can only guess that it symbolizes the bravery of the participating gentlemen.
What do they do?
Well, first, the guys would line up (in groups of 4) towards the statue of Bishamonten (the god of war in Japanese Buddhism but also has other persona in India, Tibet, etc.) where they would dip themselves into the freezing pond of the statue while shouting “Sanyo! Sanyo!”. But because there’s too many people and the guys are just piss-drunk, sometimes they’d lose their fellow group mates and be with unfamiliar faces, which is totally okay because nobody cares.
After the semi-skinny dipping, the guys would run fast to the temple to receive kifudas (wooden tablets) and fight their way off to the “stage”. I wasn’t able to glimpse what the “stage” actually looked like but I heard that if you were able to get on it, you will be reaaaaaally lucky and fortunate for the years to come. Well, if you have the energy and the courage (despite being super drunk) to make your way through the crowd, then there is no mistaking it that you’ll make it big. Wink.
What’s the purpose of the candle?
I almost forgot but there are HUGE candles in the event. Each candle weighs around 30kg and is carried by a representative of a group. (The rep carries it with the possibility of the wax dripping onto his skin.) Ouch and nope. For the purpose, sorry, but I am totally clueless. Let me know if you have any idea.
Procession just outside the shrine. There were various activities occurring simultaneously within the vicinity. I really couldn’t grasp the programme. But it was okay since all corners of the place were full of life and interesting stuff.
How long does it last?
Approx 18:00-23:00. If you’re wondering how to get there and back home, IUJ and GSO-EC would organize free shuttle service with various time slots, fyi.
For more information on this festival, check out these sites: enjoy niigata, snow-country, and 新潟観光 (in jp). You may be able to have a deeper understanding of the event as you research on it.
In the meantime, let me share with you the highlight of the event (for me): FOOD STALLS!
Crepe stand. Taste would be 2 out 5 so I wouldn’t suggest you to try it. But the elderly couple looked so adorable and they were really nice.
YAKISOBA. Lots and lots of it!
And finally, KEBABS! According to this Turkish beauty, it’s a legit one.
It didn’t sink to me back then but I just realized that this festival was/is really a great one. The street across Urasa Sta leading to the temple was full of food stalls. For the first time, the town was full of bold color lights and PEOPLE. Yes, there are people in this town!!! Yakitori, yakisoba, crepes, kebabs, taiyaki, okonomiyaki, whatever! It’s like a summer festival in March minus the fireworks and plus the almost naked men.
Definitely looking forward to next year’s!
PS. If you’re a guy, an incoming student/freshman and reading this article, I hope you try participating. It’s a life experience!
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